are boosting operations in china, brazil, russia, what are your plans for emerging markets? >> we are very well off, we are number one with two plants. or than 50% market share and brazil. we invest in 350 million new factories in china. next week, i will go to africa where we open our first. lori: 100 million investments in africa. >> in africa, 1 billion people living there. the population of africa will double within the next 25 years. that is an important goal. africa has 60% of the world reserves in land. only 20% of the land is farmed. with the higher crop, that is financially viable. lori: the higher crop prices that former are receiving are actually using it for capital upgrades. >> yes. we already own, we call it, demo farm. it has about 30 people. we farm 250 acres. we basically invite customers to explain to them how modernized farming works. lori: because of the drought conditions, because of the overall economic challenges, the fiscal cliff, we have to talk about that, do you find that farmers are cutting back? >> it is just the opposite. they try to be more advanced in technology.